Destination Development Consultancy

Transforming Destinations.
Unlocking Their
True Potential.

Where Canadian Tourism Meets Global Strategy

GESTUR CONSULTANCY INC. is a multilingual Canadian consultancy specializing in destination development, marketing strategy, placemaking, and tourism capacity building — rooted in Canada, with over a decade of real-world experience across North America and Latin America.

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GESTUR Consultancy

Destination Development Consultancy

British Columbia, Canada  ·  BC Corp. No. BC1576975

10+
Years of destination development in North America & Latin America
EN FR ES
Multilingual — English, French, and Spanish
3
Specialized divisions spanning consultancy, LATAM, and medical travel
GSTC
Certified in sustainable tourism development by the UN global standard
Team credentials:
GSTC Sustainable Tourism
SKÅL International
SuperHost Service Standards
Accessible Tourism
Service for All
Indigenous Tourism Awareness
DMO Governance
What We Do

Built to Move
Destinations Forward

End-to-end destination development — from first strategic session to implementation support. We serve municipalities, DMOs, RDMOs, Indigenous tourism organizations, provincial tourism bodies, and private hospitality developers.

01

Strategic Destination Planning

Multi-year tourism strategies, master plans, and action roadmaps. We also specialize in setting up new DMOs from the ground up — governance structure, mandate, funding models, first strategic plan, and launch — for communities that don't yet have one.

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02

Destination Marketing Plans

Data-informed, market-segmented marketing strategies that connect destinations with the right visitors. Integrating tourism intelligence, digital tools, campaign frameworks, and performance metrics — built to be implemented, not just presented.

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03

Destination Branding & Identity

Brand strategy, narrative development, and identity systems that help destinations articulate their authentic story. We turn what makes a place genuinely distinct into its most powerful competitive asset.

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04

Placemaking & Visitor Experience

Urban activation, public space design, wayfinding, cultural district development, and tourism product creation — transforming places into destinations visitors remember and return to, while generating genuine benefit for the communities that call them home.

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05

Training & Capacity Building

Customized programs for tourism teams, hospitality businesses, and government staff — drawing on internationally recognized frameworks in service excellence, accessible tourism, sustainable practices, cultural competency, and leadership for DMO boards. We transfer knowledge that stays with your organization.

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+

Additional Services

MRDT & accommodation tax applications and implementation, tourism data observatories, sustainability certification support, stakeholder engagement, feasibility studies, multimedia & video production, destination recovery, and international project management.

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How We Work

Methodology
Meets Real-World Results

We combine rigorous strategy with hands-on implementation — staying accountable to real outcomes, not just polished deliverables. Our work is always culturally grounded, evidence-based, and built for the long term.

01

Data & AI-Informed

Every recommendation is grounded in market data, visitor research, and analytics — not trends borrowed from other markets or gut instinct dressed up as strategy.

02

Sustainability-First

As GSTC-certified consultants, we design for regenerative impact — preserving culture, protecting environments, and ensuring tourism generates equitable benefit for host communities first.

03

Technology & Innovation

From tourism observatories and data dashboards to AI-assisted market analysis — we bring modern tools to destinations ready to lead, not follow.

04

Implementation-Ready

We write plans that get used. Our deliverables are clear enough to follow and built for action — and we stay available through execution, not just the consulting phase.

Community Before Tourism

The most compelling destinations are those that genuinely work for the people who live there. We design every strategy with residents at the centre — because communities that benefit from tourism become its most powerful advocates.

Authenticity as Competitive Advantage

Manufactured destinations underperform authentic ones. We spend time listening and learning before recommending — because the strongest brand strategy starts with truth, not positioning borrowed from somewhere else.

Culture as Living Asset

We approach Indigenous heritage, local traditions, and cultural identity not as content for marketing campaigns, but as irreplaceable assets to protect, celebrate, and centre in every destination's development strategy.

Inclusive by Design

Great destinations work for everyone. We integrate accessible tourism, multilingual visitor experience, LGBTQ+ welcoming practices, and Indigenous reconciliation principles into every project — not as add-ons, but as foundations.

Our Structure

One Vision.
Three Specializations.

GESTUR CONSULTANCY INC. is the Canadian headquarters of an interconnected group of destination and travel services — each independently focused, united by shared values of excellence, sustainability, and impact.

Canadian HQ — You are here

GESTUR Consultancy

Canada — Destination Development

BC-based destination consultancy serving Canadian cities, governments, DMOs, RDMOs, and Indigenous tourism organizations — with multilingual capacity and global reach through our partner network.

gesturconsultancy.com
Latin America — Est. 2012

GESTUR México

Mexico & Latin America

Over a decade of destination development consulting across Mexico and Latin America — government advisory, destination plans, training networks, Pueblos Mágicos programs, and multimedia productions.

gestur.com.mx →
Canada & USA — Guided Medical Travel

GESTUR PrimeCare

Guided Medical Travel

Connecting Canadian and American patients with world-class surgical care in Mexico — guided end-to-end through a curated network of accredited hospitals, surgeons, specialized clinics, medical transport, and accommodation.

gesturprimecare.com →
Our Geographic Reach
CA
Canada (Headquarters)British Columbia · Multilingual EN/FR/ES · Active engagement with TIABC & BCDMOA
MX
Mexico10+ years of on-the-ground destination development across Mexican tourism markets
LA
Latin AmericaRegional network and multi-country project experience across Central and South America
INT
International ProjectsCross-border strategy, sister-city facilitation, bilateral tourism development programs
Beyond Borders

The Canada–Latin America Bridge

No other Canadian destination consultancy operates with genuine capacity on both sides of this relationship. We don't just know Latin America — we have built strategies, trained teams, and delivered projects there for over a decade.

✓

Sister-City & Twinning Programs — Facilitating cultural and tourism exchange agreements between Canadian and Latin American municipalities, building long-term international relationships.

✓

Bilateral Tourism Investment Advisory — Connecting investors, developers, and public bodies across the Canada–LATAM corridor with strategic introductions and joint project support.

✓

International Cultural Exchange Programs — Designing cross-border heritage, culinary, and arts tourism programs that strengthen community bonds and open new visitor markets.

✓

Inbound LATAM Market Strategy — Helping Canadian destinations capture the fast-growing Latin American visitor market through multilingual, culturally informed campaigns.

Insights & Perspectives

Thought Leadership on
Destination Development

Practical knowledge on Canadian tourism, destination strategy, placemaking, and global best practices — launching soon.

Coming Soon
DMO Development

Building a DMO From the Ground Up: A Practical Guide for Canadian Communities

What it actually takes to establish a destination management organization in a small or mid-size Canadian city — governance, funding, first strategic plan, and community buy-in.

Coming Soon
Strategy & Trends

Regenerative Tourism in Canada: What Destinations Need to Know in 2026

Moving beyond sustainability toward regenerative models — how Canadian destinations can actively restore cultural and environmental capital while growing their visitor economy.

Coming Soon
International

The Canada–Latin America Tourism Opportunity: An Untapped Market

Why the growing Latin American middle class represents one of the most underserved inbound visitor markets for Canadian destinations — and how to prepare to capture it.

Get in Touch

Let's Build Your
Destination's Future

Whether you're launching a new DMO, developing a five-year plan, or exploring international partnerships — we'd love to hear about your destination and how we can help.

LocationNew Westminster, British Columbia, Canada
LanguagesEnglish · Français · Español
CorporationGESTUR CONSULTANCY INC. · BC Corp. No. BC1576975
We respond to all project inquiries within 1–2 business days. For urgent matters, indicate so in your message.

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Join Our Team

Internships &
Practicum Placements

We welcome students and emerging professionals in tourism management, destination marketing, urban planning, hospitality, and communications. Our placements offer real project experience alongside senior consultants on Canadian and international destination engagements.

Tourism Management Destination Marketing Urban Planning Business Administration Communications Hospitality Management

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